Sometimes autumn gets to me - get 10% off the Madonna V3
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Hello Reader, On a quiet solo ride the other day, the air was crisp, the trails were covered in leaves, and the woods had that calm, golden glow that only autumn brings. Conditions like that sometimes put me in a reflective mood – the kind where flow mixes with emotion, sneaking in between the corners and the climbs. I found myself thinking about the Madonna – the bike I was on – and the role it has played in our story, and in so many of yours. From the very beginning, it’s been the bike at the heart of RAAW. The one that started it all, and the one that defined what the brand stands for. The V3 carried that idea forward: a bike built to thrive when things get rough, with the balance and durability that shape every ride. Maybe it was the autumn light, maybe just a wave of gratitude – but in that moment, I felt the Madonna V3 deserved to be celebrated. And so did the end of a season full of good rides, golden trails, and moments that remind us why we ride. So, for the first time ever, I’ve decided to offer the Madonna V3 at a discount. Starting today, you’ll get 10% off all Madonna V3 frame kits and rolling chassis with the code ENDOFSEASON10 at checkout. The offer doesn’t include the Fox Podium (sorry!) build and is only valid while supplies last. It’s a rare chance to get the bike that set the standard for what a RAAW should feel like at a discount. Enjoy the season, Cheers
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Hello Reader, Just before the year comes to an end, there’s still plenty to report from the world of RAAW. In this edition, you’ll find everything about a great deal on black frames, learn more about my journey to RAAW, enjoy some serious steeze from Kilian, and check out our fresh new 2026 apparel. Enjoy reading and watching! All Black Frames – 10% Off The first sample of the very first Madonna frame I ever ordered was in black — the decision was made long before. Why? I never liked the bike...
Hello Reader, The yearly cycle at RAAW usually follows a familiar rhythm. Things get busy early in the season with product launches, test events, sales, and customer support, typically peaking in June or July. Our team of nine is all hands on deck, and at times it can get pretty hectic. As good as that is – and as grateful as I am for things going well and so much happening in the world of RAAW – I sometimes look forward to the end of the year. By November, things start to slow down a little....
Hello Reader, It sneaks up on us every year: one week you’re still in summer mode, the next the mornings feel crisp, the trails are covered in leaves, and autumn has made itself at home. (At least here in Germany …no need to rub it in with your summer shots from down under 😉) Not that we mind: golden light, tacky dirt, and a good reason to pull out the warmer riding gear all have their charm. And if the weather really doesn’t play along, in this newsletter there’s plenty to keep the stoke...