Hello Reader, On a quiet solo ride the other day, the air was crisp, the trails were covered in leaves, and the woods had that calm, golden glow that only autumn brings. Conditions like that sometimes put me in a reflective mood – the kind where flow mixes with emotion, sneaking in between the corners and the climbs. I found myself thinking about the Madonna – the bike I was on – and the role it has played in our story, and in so many of yours. From the very beginning, it’s been the bike at the heart of RAAW. The one that started it all, and the one that defined what the brand stands for. The V3 carried that idea forward: a bike built to thrive when things get rough, with the balance and durability that shape every ride. Maybe it was the autumn light, maybe just a wave of gratitude – but in that moment, I felt the Madonna V3 deserved to be celebrated. And so did the end of a season full of good rides, golden trails, and moments that remind us why we ride. So, for the first time ever, I’ve decided to offer the Madonna V3 at a discount. Starting today, you’ll get 10% off all Madonna V3 frame kits and rolling chassis with the code ENDOFSEASON10 at checkout. The offer doesn’t include the Fox Podium (sorry!) build and is only valid while supplies last. It’s a rare chance to get the bike that set the standard for what a RAAW should feel like at a discount. Enjoy the season, Cheers
|
Hello Reader, It sneaks up on us every year: one week you’re still in summer mode, the next the mornings feel crisp, the trails are covered in leaves, and autumn has made itself at home. (At least here in Germany …no need to rub it in with your summer shots from down under 😉) Not that we mind: golden light, tacky dirt, and a good reason to pull out the warmer riding gear all have their charm. And if the weather really doesn’t play along, in this newsletter there’s plenty to keep the stoke...
Hello Reader, August is moving fast – just like our bikes, test events, and the people behind them. This month, we’re introducing Sophia from our team, sharing new videos with the Yalla V2 in action, finally showing off that jersey teaser (you’ll see), and giving you a heads-up on the biggest frame discounts we’ve ever offered. Enjoy the read! RAAW Inside Out: Sophia It started with an old bike and a MTB crash course in Bikepark Albstadt – and somehow led to purple hubs, hand-laced wheels,...
Hello Reader, It’s been 24 years since I got my first proper mountain bike – and I’ve been hooked ever since. From mellow trails in the Netherlands to racing downhill in the Alps, bikes have shaped just about everything in my life. In this edition of the RAAW News, I’m looking back at that journey, taking you behind the scenes of how our frames are built, and sharing a fresh POV video from our latest crew trip to Verbier. Let’s drop in. Blog Post: 24 Years of Riding Bikes From the flat trails...