RAAW News 07 / 2025 (RAAW Riders Edition)
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Hello Reader, It’s been 24 years since I got my first proper mountain bike – and I’ve been hooked ever since. From mellow trails in the Netherlands to racing downhill in the Alps, bikes have shaped just about everything in my life. In this edition of the RAAW News, I’m looking back at that journey, taking you behind the scenes of how our frames are built, and sharing a fresh POV video from our latest crew trip to Verbier. Let’s drop in. Blog Post: 24 Years of Riding BikesFrom the flat trails of the Netherlands to the steepest lines in Whistler - it’s been quite the journey. In this story (and short video), I share how it all started, what’s changed over the past two decades, and why getting humbled by younger, faster riders might be the best part of it all. Blog Post: How It’s Made – The Story Behind Our FramesEver wondered what goes into building a RAAW frame? From raw aluminium to the final welds, this deep-dive into our manufacturing partner Genio shows why quality isn’t just a buzzword for us – it’s a mindset. Family-run, fiercely precise, and full of character (yes, there’s a legendary mullet involved). Read the full story here. Community Deal: 20% Off All RAAW CapsNew month, new deal for RAAW Riders: Get 20% off any of our caps – whether you're into the classic 5 Panel, the laid-back Dad Cap, or the breeze-friendly Trucker. Perfect for post-ride hangs, trail building, or just hiding your helmet hair. Use code CAPTASTIC at checkout to claim the discount. Valid through July 31. And as always, you can still use RAAWRIDERS anytime for 10% off our entire apparel collection. Video: Verbier with the Crew – Pure POV ActionFast bikes, loose turns and classic RAAW chaos – we took the Yalla!! V2 to Verbier for a few days of all-out bikepark laps. No music, no fluff, just raw POV footage and a whole lot of airtime. Watch video on YouTube. Current AvailabilityStock levels are solid and our current models are ready to ship in nearly all sizes. The only exceptions: the Madonna V3 in ‘black - XXLarge’ and the Yalla!! V2 in ‘black’ in all sizes are currently sold out. Hit “Notify me when available” on the product page to be the first to know when they’re back. More Info: Jibb V2 | Madonna V3 | Yalla!! V2 As always, thank you for your support and have fun on the trails! Cheers
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Hello Reader, During the holidays, we fully close our company once a year. Holiday season break. Everything comes to a halt: no meetings, no orders being packed, and no testrides at our HQ. And that’s good and important. A year ago, when our holiday season break started, I immediately felt that I was exhausted. Not just from the pre-Christmas rush, but worn from a long period. To make sure this wouldn’t turn into the second burnout of my life – I knew the signs all too well from the first one...
Hello Reader, Just before the year comes to an end, there’s still plenty to report from the world of RAAW. In this edition, you’ll find everything about a great deal on black frames, learn more about my journey to RAAW, enjoy some serious steeze from Kilian, and check out our fresh new 2026 apparel. Enjoy reading and watching! All Black Frames – 10% Off The first sample of the very first Madonna frame I ever ordered was in black — the decision was made long before. Why? I never liked the bike...
Hello Reader, The yearly cycle at RAAW usually follows a familiar rhythm. Things get busy early in the season with product launches, test events, sales, and customer support, typically peaking in June or July. Our team of nine is all hands on deck, and at times it can get pretty hectic. As good as that is – and as grateful as I am for things going well and so much happening in the world of RAAW – I sometimes look forward to the end of the year. By November, things start to slow down a little....