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Hello Reader, Just like that, 2024 is (almost) over. But if we pause for a moment and reflect on everything that happened at RAAW this year, there are so many highlights to remember. Maybe it’s the sheer number of exciting moments that made the year fly by so quickly. From launching new bikes to covering them in mud and everything in between, this year was packed with moments that brought smiles to our faces. In this blog post, featuring loads of videos, we take a look back at some of our personal favorite moments. None of these highlights would have been possible without you—our customers, fans, and followers. Watching the RAAW community grow throughout 2024 has been the biggest highlight of all for us. A huge thank-you goes out to each and every one of you ♥! Now, we want to get to know this amazing community even better. We’ve put together a few questions to learn more about who you are, how you use your bikes, and what wishes you have for new models, developments, and future projects. The survey takes about 10 to 15 minutes, and all participants will be entered into a draw to win a €500 voucher for our online shop.
Of course, we already have plenty of exciting plans and projects lined up for 2025, and you’ll be hearing more about them very soon. Until then, we wish you, your family, and your riding buddies a fantastic start to the new year! Cheers
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Hello Reader, Just before the year comes to an end, there’s still plenty to report from the world of RAAW. In this edition, you’ll find everything about a great deal on black frames, learn more about my journey to RAAW, enjoy some serious steeze from Kilian, and check out our fresh new 2026 apparel. Enjoy reading and watching! All Black Frames – 10% Off The first sample of the very first Madonna frame I ever ordered was in black — the decision was made long before. Why? I never liked the bike...
Hello Reader, The yearly cycle at RAAW usually follows a familiar rhythm. Things get busy early in the season with product launches, test events, sales, and customer support, typically peaking in June or July. Our team of nine is all hands on deck, and at times it can get pretty hectic. As good as that is – and as grateful as I am for things going well and so much happening in the world of RAAW – I sometimes look forward to the end of the year. By November, things start to slow down a little....
Hello Reader, On a quiet solo ride the other day, the air was crisp, the trails were covered in leaves, and the woods had that calm, golden glow that only autumn brings. Conditions like that sometimes put me in a reflective mood – the kind where flow mixes with emotion, sneaking in between the corners and the climbs. I found myself thinking about the Madonna – the bike I was on – and the role it has played in our story, and in so many of yours. From the very beginning, it’s been the bike at...